Genius Fund is a nontraditional private equity group that builds businesses from the ground up. We are operators as much as we are investors. We deploy exclusively in emerging markets, or emerging segments of existing markets. Our focuses include agriculture, food and beverage, home and wellness, personal care, household goods, and more. Why do we prefer emerging markets? The introduction of new goods is often accompanied by waves of increased demand. We strive to be among the first suppliers, establishing ourselves as market leaders and building customer loyalty from the get-go.
It’s exciting to participate in the formation of new segments in the economy. We are building deep networks within our industries of operation and are constantly searching for top talent for our team and for partnerships. First-mover advantages can only be sustained by hard work from the brightest minds. To succeed, we must be able to expand our capability and capacity quickly. Our core values are honesty, integrity, and fairness. We also embrace transparency, meritocracy, and can-do spirit. We are constantly asking ourselves how we can create value. Then we roll up our sleeves and do it.
“We don’t just invest. We roll up our sleeves and build alongside our entrepreneurs. “
Ari Stiegler | Managing Partner
___HOW WE INVEST___
The deep dive
We take a first-principles based approach towards our investments. We listen when others disbelieve because once upon a time not too long ago, we were in your shoes.
Product + Marketing
Our partnership team has created countless products and services throughout their career and they have led marketing initiatives for companies now valued at over $10b. Put simply, we know how to build something and market it. We take a much more hands on approach than traditional VCs because we make fewer, but more substantial investments.
It’s who you know
Connections matter, and for a startup, they can be the difference between success and failure. Countless times, from our own ventures, we have seen a few key introductions change the fate of a company. From your first major client, to a well-known advisor, the right introduction can mean everything.
We fund companies from the beginning till acquisition, and we partner with some of the world’s most respected investors providing capital and access to more capital along the way.